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Be Your Own Customer
Do you actually use your own product or service to see how well it works? I am constantly amazed at the number of products that are simply "unusable" for one reason or another. For example, we purchased a large spill-proof water bowl to bring in...
How to Build Great Customer Relationships Via Phone
Business is about creating and maintaining customer relationships. But what is a relationship? It means communication. If you ask people in a work setting, "What would improve work, profits and customer service the most where you work?" the answer...
Knowing Your Customer Is The Key
Without doubt, understanding what a customers wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services...
Residual Income
Hi, I'm Peter Owen, Director and founder of Tall Oak Limited.
We have produced this article to give you a quick insight into how to receive a second income or replace your present income. The key to securing your future and reaching your...
Small Business Q&A: How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This...
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Getting More From Your Customer
We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising – attracting and reminding customers through promotions.
Without doubt, the most effective strategy for retaining a customer is to provide excellent customer service, but you need them to sample your product or service initially. Once you receive their custom, you will need to remind them that you are there, willing and waiting for their next purchase!
How do you do this? COMMUNICATION. There are some basic tools that a small business or large business can employ to improve their sales with their customer. These include:
* Sales letters
* Sales promotions
* Email newsletters
* Advertising
* Customer service
* Telemarketing
You will need to find out what the best avenue for communication is for your customer.
If it is an online business, emails and sales letters might be the best option. If you have an off-line business, then maybe sales promotions inviting customers to a special VIP evening for a product release might be your best option.
In reality, it is often a combination of communication tools that generates the most sales form your customer. You are constantly saying “Remember me? We were of great service to you last time, and are waiting to be able to provide you the same service again”. Begin making effective change in your customer communications today.
About the Author
Matthew Tibble operates http://www.BusinessPlanningMadeEasy.com, a site dedicated to business owners to help them achieve their business goals. A combination of sales and marketing experience over the past 9 years & a strong passion to help small businesses improve their success has led to the development of business and marketing planning services. Please visit http://www.businessplanningmadeeasy.com or email info@businessplanningmadeeasy.com.
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